Google my Business Listing
Google My Business is Google’s powerful easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
Why Google My Business Listing is a must have for your brand
Boosts brand's SEO
Google My Business can be a key part of your local SEO and marketing strategy, helping customers in your area find you, and your business improve search engine rankings.
Simplified Review and Listing Management
Monitor, manage and respond to reviews from your Google My Business dashboard to stay connected with customers and improve relationships.
Post Tool
Google My Business gives you a simple way to market to sale-seeking audiences with Offer Posts, through which you can publicize discounts and drum up business. A bonus: it’s free to use.
Partnership
“Making friends” with Google by utilizing their tools is a never a bad idea for your business. In fact, connecting with the search engine of all search engines can only help your business. Partnering with Google’s virtual prominence will help you establish and build brand visibility.
Consistency
You want the information on the web about your business to be accurate no matter where your customers find it. GMG helps you input, manage, and update the correct information and details about your business across the internet on one directory so that searchers are getting the right info through search engine queries.
Easily Manageable
Supplying information about your business to audiences can be done easily on one master dashboard within Google My Business, providing you a stress-free way to increase your business’ visibility on the web. Plus, Google My Business has an app available for on-the-go management.
Helps create a good first impression
Creating an accurate and detailed Google My Business listing helps your business put its best face forward. Utilizing photo and video upload features give your customers the most thorough idea of what your business can offer them.
Provides brand analytics insights
Google My Business provides you with insider insights about your business listing, giving you valuable knowledge into what’s working and what’s not. Insights focus on how customers find your listing on Search and Maps, and what they do after they find it, helping you make changes to improve your listing and your business.
Greater ROI
It’s been found: local search delivers a greater ROI than other digital marketing channels. Plus, it delivers higher-quality leads and more engagement (i.e. clicks and calls). With Google My Business, you’re taking key steps toward building your local SEO and drawing customers to your business. That’s a big plus.
Heat Map Insights
In addition to basic insights about how customers are finding your Google My Business listing, Google allows you to track from which areas customers are requesting directions to your business, and at various zoom levels, like post code, city, and country. This provides useful clues into which geographies are being attracting to your business. This in turn, can help you plan and execute your marketing efforts more effectively. Heatmap insights can be accessed from your Google My Business dashboard.
"People also search for" Footer Section
Google My Business provides simple but useful insights into your company’s competitors with it’s “People Also Search For” feature. Located at the bottom of your Google listing, this footer allows you to see what other types of products customers might be searching for, and what other businesses might be associated with yours. By cluing in to your competition, you can boost your efforts to offer the best value in your field through your business.
Feature on All Location applications like Uber, Google Map and the like
Google My Business gives you the opportunity to extend your business/ organization visibility range, letting your clients easily locate you.
